A carousel post is one of the Instagram post where you can add multiple photos or videos in a single post, which users can swipe left or right to view.While a carousel allows you to tell a story, explain something step by step, or even show different angles of a product-whereas normally one image would suffice-in one carousel post on Instagram, as many as 20 images and videos can be attached. This makes it perfect for detailed, engaging content.
Carousel posts are very much in demand due to their ability to increase user engagement. This most often guarantees better reach, likes, comments, saves, and shares. Carousel posts work very well for tutorials, tips, before-and-after images, storytelling, and educational content.
How to Create a Carousel Post on Instagram
Step 1: Open the Instagram App
Open Instagram on your mobile phone and log in to your account.
Step 2: Tap the Plus (+) Icon
Tap the “+” (plus) icon at the top of the screen.
Step 3: Select “Post”
Choose Post from the available options.
Step 4: Select Multiple Photos or Videos
Tap the multiple-select icon and choose two or more photos or videos from your gallery.
Tap Next.
Instagram allows up to 10 slides in one single carousel post.
Step 5: Edit Each Slide
Crop or adjust each image or video.
Apply filters if you want.
Tap Next after editing.
Step 6: Add trending music
Once editing is completed, write a caption add hashtags or tags if needed.Finally, tap Share, and your carousel post will be published.
Can a carousel post go viral in the Reels section?
Yes, a carousel post can technically appear—and go viral—within the Reels feed, but there are specific requirements to make that happen.
Acarousel post enters the Reels feed is by adding music. When you add a song to a carousel post, Instagram treats it as an "audio-led" piece of content, making it eligible to be shown to people scrolling through the Reels tab.
The Instagram carousel posts are not automatically displayed on the 'Reels' page. If music is added to such an Instagram post, it can achieve an 'Instagram Reels'-like reach. If music is added to an Instagram carousel post, it can be classified as 'audio-based content,' which makes it eligible for display on the account's home page for non-followers.
In the absence of music, the activity of a carousel primarily exists within the Home feed, Explore page, and search by hashtag. The reach of this activity is significantly restricted to people following the account and individuals searching for related content online.
